Designed as an authentic home away from home for lovers of the Audemars Piguet brand, the new AP House concept has been created in collaboration with some of the Manufacture’s valued clients and answers the question, “What more can we do to elevate your experience with Audemars Piguet?”

When visiting, loyal clients will be able to “invite friends for lunch, organise a business meeting...there’s no obligation to buy a watch. You can take a seat, relax and chill out, if that’s how the mood takes you.” says François-Henry Bennahmias, Chief Executive Officer.

As a starting point, the Audemars Piguet team Imagined how brand founders Jules Louis Audemars and Edward Auguste Piguet would be dealing with their clients if they were living in the 21st century, travelling the world and sharing their passion for beautiful watches. The result? A space where the comfort of home and the warmth of friendship take priority. The design of this contemporary private apartment makes it a perfect space for guests to enjoy simple pleasures. Visitors are welcome to relax, reflect, connect or disconnect, while experiencing the team’s impeccable service. The lounge will also play host to exclusive events where guests can discover the Manufacture‘s creations, its savoir-faire and its place in today’ s world.