Gucci is pleased to announce the launch of a new advertising campaign for its timepieces and jewelry, showcasing a selection of pieces through a series of playful, bold portraits.

The new campaign takes its inspiration from the editorial pages of ‘60s magazines and the peculiar approach to fashion photography in those times. The campaign is a lively, energetic and modern interpretation of this type of vintage portraiture, comprising a striking series of close-ups of models whose playful hand gestures and strong poses foreground the jewelry and timepieces, which are the stars of each composition.

Seven images in the new campaign feature watches from the Grip collection and the G-Timeless Automatic with bee motif. Four Grip models are showcased: one with a bordeaux strap and yellow gold PVD case, one with a green strap and steel case, and two editions with a steel case and bracelet. Three G-Timeless watches display green, brown and black stone dials decorated with the House’s famous bees. Also representing the G-Timeless line is a steel version with diamonds and a pink lacquered dial.

Seven further images show fine jewelry from the Gucci Flora and Interlocking G collections, as well as solitaire rings. Amethyst, beryl and tourmaline embellish the yellow gold Interlocking G pieces, while the Gucci Flora designs are crafted in white gold with diamonds. The solitaire rings shine in a rainbow of vibrant hues, combining coloured enamel with opal, topaz and other precious stones. Also included in the collection is a diamond-encrusted version with a heart-shaped tanzanite centrepiece.