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Katherine S. Cunanan
April 17, 2020    |    

A Different Kind of Italian Suit

What does a luxury menswear brand do when faced with the global COVID-19 crisis?

Ermenegildo Zegna is a luxury menswear brand from Italy that dates back to 1910. Zegna patriarch Ermenegildo was an entrepreneur in 1910 and he had a vision to provide wonderful clothing for the men. His vision from more than a century ago continues to inspire the company today and they make decisions based on proper stewardship of resources, giving back to their people, and taking care of their territory and community. The current CEO of Ermenegildo Zegna is (really) Ermenegildo Zegna, grandson of the founder.

Through the years, a Zegna suit has really been the mark of luxury excellence. Many a man has dreamed of owning a bespoke Zegna suit – the fabric, the cut, the way they tailor it perfectly to your physique. The tradition of luxury lives on.

Ermenegildo Zegna
Ermenegildo Zegna

And more than continuing with his grandfather’s legacy, Gildo Zegna has shown us the heart of the company, the family, for others. The company has stepped up in the current fight against the global COVID-19 crisis, and they have begun manufacturing protective hospital suits for medical staff. Zegna is collaborating with the Bielle textile district and the Unione Industriale Biellese to provide these protective suits of non-woven fabric produced by produced by Pratrivero Spa in Biella, Italy. Their goal is to produce 280,000 units for the regions that urgently need these supplies. The Piedmont Region and the Canton Ticino will be receiving the most life-saving type of suit from Ermenegildo Zegna.

As Gildo Zegna says so kindly, “Let’s look out for each other. Let’s get through this together.”

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