In the realm of horology, there’s a timepiece that seamlessly marries robust functionality with urban sophistication – the DOXA SUB 300 Beta Sharkhunter. This watch, steeped in history dating back to 1967, has not only endured the test of time but has also adapted to the needs of modern divers and urban explorers.

Back in 1967, DOXA introduced the SUB concept, a groundbreaking moment in the world of professional diving watches. The SUB watch was nothing short of revolutionary, boasting an impressive water resistance of up to 300 meters (984 feet) and featuring a unidirectional rotating bezel complete with dive time and depth indicators. These innovations, rooted in the science developed by the US Navy, earned DOXA a patent. Notably, the SUB broke away from convention with its striking orange dial, a refreshing departure from the usual black and white dials of its era.

Divers of the time, including the legendary Captain Jacques-Yves Cousteau, co-inventor of the Aqua-Lung, embraced the SUB wholeheartedly. Cousteau’s endorsement led to an exclusive distribution agreement for DOXA watches in the US, solidifying the SUB’s status as a diving legend.

Now, over 50 years later, DOXA continues to make waves in the world of horology with the SUB 300 Beta Sharkhunter. This timepiece, adorned with the iconic ‘Beta’ factor, transcends conventional design by artfully blending colors, materials, and textures. DOXA understands that diving watches should seamlessly transition into urban life, and the SUB 300 Beta achieves just that, effortlessly combining urban sophistication with contemporary elegance.

The SUB 300 Beta Sharkhunter has undergone subtle design refinements while retaining the essence of its DNA. In comparison to its predecessor, these adjustments result in a smaller design and lower bezel height. The black ceramic case, matte-grained dial with unobtrusive black-on-black markings, and the compelling contrast offered by 18K 3N gold accents gracing the hands, indices, bezel, and crown radiate opulence with a great sense of proportion. The watch has a black FKM rubber strap with DOXA’s trademark and a folding clasp with a wetsuit extension for added comfort.

While the SUB 300 Beta Sharkhunter radiates style and elegance, it remains steadfast in preserving the SUB’s signature technical attributes. It’s equipped with a pressure-resistant titanium container, an 18K 3N gold bezel displaying dual indications for dive time (in minutes) and depth (in feet), a screw-down crown also in 18K 3N gold, and an impressive water-resistance rating of 30 ATM (equivalent to 300 meters). Its scratch-resistant sapphire crystal, enhanced with an anti-reflective coating, shelters a COSC-certified Swiss automatic movement with a generous 38-hour power reserve, ensuring reliability both underwater and in the urban jungle.

The SUB 300 Beta Sharkhunter, which will be available in October, is the ideal balance of sportiness and elegance. This watch reflects DOXA’s unwavering devotion to innovation, style, and usefulness, whether you’re embarking on a deep-sea adventure or going out for a night on the town. The SUB 300 Beta Sharkhunter is available at all DOXA Watches retail locations and on the official DOXA Watches e-commerce platform. Don’t pass up this opportunity to possess a piece of horological history that continues to push the boundaries of timekeeping.