Katherine S. Cunanan

A Little More Dolce in Switzerland

The Dolce & Gabbana Group will bring a touch more of Italy to Baselworld 2020.

Baselworld is a trade show for the watch and jewellery industry. Each year, the beautiful city of Basel in Switzerland is brought alive with the newest and the best that the horology world has to offer. Brands spend time and effort to bring you not just a display but truly, an experience. The halls are packed people eager to see what each brand has to offer. Some seek out their favorites, while others yearn for something new.

And this year, there will be a bit more of the Italian dolce vita in the halls, courtesy of the Dolce & Gabbana Group. Italian designers Domenico Dolce and Stefano Gabbana will present their creations in Hall 1.0, putting their passion for craftsmanship in full focus. Dolce & Gabbana has participated in Baselworld in previous years, but only though a licensed partner. This year, they will do it on their own, driven by their passion and love for life.

Dolce & Gabbana
Dolce & Gabbana

Domenico Dolce shared that their foray into the watch and jewellery world was a cautious one, “We tiptoed in… knowing it wouldn’t be easy. The work of researching was long and hard, but it was worth it. It is a very fascinating world in which we have brought our values: the love for craftsmanship, the art of handmade, the attention to detail and the scrupulous choice of materials.”

Stefano Gabbana shared another perspective, calling this adventure an exciting challenge. “Every goal we’ve achieved has taught us that there’s always more to learn, that nothing is impossible when it’s passion that drives everything. Today, we are happy to take part in this important international event.”

Dolce & Gabbana

As Michel Loris-Melikoff, Managing Director of Baselworld explained, “We are delighted to welcome Dolce & Gabbana to Baselworld and to start working together. We are embarking on a creative process that will allow Dolce & Gabbana to express not only its uniqueness to the 80,000 expected visitors, but also to benefit from the program we are putting in place to keep the international community alive throughout the year, digitally and physically. Because this is precisely our vision of a platform of experiences: enabling brands to be unique in their presentation to their various audiences while benefiting from the networks and powerful audience of Baselworld.”

Adding a little more dolce to this vita are the Dolce & Gabbana High Jewellery and High Watchmaking creations. Each one embodies their strong Mediterranean heritage of the brand, partnered with Swiss accuracy. Years of research and development will come together in the Alta Gioielleria and Alta Orologeria Collections. Head to Hall 1.0 for the added Italian flair from the Dolce & Gabbana Group during Baselworld 2020.


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