May 26, 2023    |    

Zenith’s Chronomaster Original Pink: Supporting the Global Fight Against Breast Cancer

Join Zenith in Making an Impact: 100% of Proceeds Benefit Susan G. Komen®

Zenith, in collaboration with Phillips, proudly announces its continued support for Susan G. Komen®, the world’s leading breast cancer organization, through the release of the Chronomaster Original Pink “Unique Piece for Susan G. Komen®.” This extraordinary timepiece not only showcases Zenith’s craftsmanship but also serves as a symbol of solidarity in the fight against breast cancer. By participating in the auction, either in person at the event in New York City or online, watch enthusiasts have the opportunity to contribute to a worthy cause while acquiring a truly exceptional watch.

The partnership between Zenith, Komen, and Phillips represents a significant milestone in Zenith’s dedication to Breast Cancer Awareness. Building upon the success of the Chronomaster Original Pink edition launched in 2022, where a portion of the sales proceeds were donated to Susan G. Komen®, and the inspirational MEET THE DREAMHERS event held in Singapore, Zenith continues to champion the fight against breast cancer and support this esteemed organization.

As part of Zenith’s HORIZ-ON initiative, which aims to empower women, breast cancer awareness has become a central pillar. With breast cancer affecting one in eight women globally, Zenith has long been committed to raising awareness, promoting screening practices, and supporting organizations searching for a cure. The partnership with Komen allows Zenith to amplify its impact, reaching more women and raising global awareness about breast cancer through education, hope, and support. A new initiative, “Time to Make an Impact,” shares the stories of breast cancer survivors and their supporters, bringing their voices to the forefront and offering solace and inspiration to millions.

Zenith’s CEO, Julien Tornare, recognizes the significance of supporting Komen, stating, “The Chronomaster Original Pink unique piece will help fund impactful research and support for patients undergoing treatment, a cause we are proud and eager to be a part of over the coming years.” Sarah Rosales, Komen’s SVP of Corporate Partnerships, expresses gratitude for Zenith’s unwavering support, acknowledging the united mission to create a world without breast cancer.

Crafted with meticulous attention to detail, the Chronomaster Original Pink, Unique Piece for Susan G. Komen, is a one-of-a-kind timepiece inspired by Zenith’s iconic A386 model. Encased in 38mm steel, this watch features diamond-set lugs and the latest generation of the El Primero automatic high-frequency chronograph calibre, ensuring accuracy to 1/10th of a second. The striking metallic pink dial pays homage to the global symbol of breast cancer awareness. The winning bidder will receive an additional strap of their choice, allowing for personalized style, along with a certificate authenticating the watch’s uniqueness. This represents a rare opportunity to own an exclusive ZENITH El Primero timepiece while supporting Komen’s vital work.

As the world’s leading nonprofit breast cancer organization, Susan G. Komen® remains committed to supporting those affected by breast cancer and driving research breakthroughs. Their comprehensive approach spans advocacy, improved access to high-quality care, direct patient support, and the dissemination of trustworthy information. Zenith looks forward to continued collaboration with Susan G. Komen®, participating in fundraising events, charity auctions, and other initiatives. Additionally, Zenith plans to welcome Komen representatives at DREAMHERS events worldwide, leveraging their unique platform to raise awareness, share important information, and promote best practices related to breast cancer.

With the Chronomaster Original Pink “Unique Piece for Susan G. Komen®,” Zenith combines its horological excellence with a noble cause. By contributing to breast cancer research and patient support, this exceptional timepiece embodies Zenith’s commitment to making a difference in the global fight against breast cancer. Join Zenith in supporting Komen’s mission, and be a part of the movement to create a future without breast cancer, one timeless moment at a time.


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