Driven by its unconditional passion for racing, Chopard beats to the rhythm of its prestigious partnerships with legendary competitions. From August 26th to 28th, the Maison was alongside the crews of two rallies organised in Switzerland: firstly as world sponsor and official timekeeper of the Gstaad Palace Challenge, and secondly as official partner of Passione Engadina.
Gstaad Palace Challenge
The Gstaad Palace Challenge was held near the eponymous village from August 26th to 28th. Created on the initiative of Gstaad Palace Hotel owner Andrea Scherz, this rally for “ambitious bon vivants” saw 30 crews compete at the wheel of classic cars built between 1950 and 1990. It combined regularity exercises, navigation tests and closed circuit course with picturesque landscapes as well as a unique gourmet experience amid an atmosphere of camaraderie and shared passion. Chopard was proud to be the world sponsor and official timekeeper of this exclusive event and rewarded the winning crew with two special stainless steel editions of its iconic Mille Miglia chronograph – combining aesthetic references to the automobile world with technical virtuosity.
The same competitive spirit united Chopard with participants in the 11th edition of Passione Engadina, organised in St. Moritz and the Engadine valley on the weekend of August 26th and 28th. This gathering of classic Italian automobiles saw a succession of events, including the Chopard Ladies’ Cup, featuring 20 female crews competing in a speed race on a track at the S-Chanf military camp. The winning team was presented with two pendants from the Happy Hearts collection, in ethical 18-carat rose gold and mother-of-pearl with an iconic dancing diamond. Chopard also featured on the podium for the weekend’s main race, where the first prize was a pair of Alpine Eagle watches in Lucent Steel A223 with ‘Bernina Blue’ dials, inspired by nature and fitted with chronometer-certified Chopard movements.
The passion for racing
Behind Chopard’s deep-rooted ties with motor racing lie the values of the Maison: loyalty to a distinctive vision of elegance; transmission of a passion from generation to generation; the desire to be at the heart of major events; and, above all, a fascination for high-quality mechanical engineering whose reliability endures over time. Thanks to the involvement of the Maison’s Co-President, Karl-Friedrich Scheufele, Chopard has become one of the first watchmakers to have this level of involvement with motor sport. Among its partnerships with the most prestigious circuits, since 1988 it has been the world sponsor and loyal official timekeeper to the 1000 Miglia: a historical car race that criss-crosses the roads of Italy along a now legendary route and which has inspired the Maison to create an eponymous watch collection.