BVLGARI COLORS, the first ever exhibition set up by Bvlgari in Korea, opened to the public today. On display, about 190 Bvlgari creations ranging from jewels from Bvlgari’s archival Heritage Collection and contemporary creations from prestigious private collections to high end watches and exclusive bags. Present in Korea since 1998, Bvlgari chose a key identity theme for its first ever exhibition in Korea. Founded in Rome in 1884, BVLGARI has affirmed itself as emblem of Italian excellence in jewelry through its distinctive style, made of chromatic audacity, bold volumes and elegant quotations of its Roman origins. The exhibition provides a compelling anthology of Bvlgari’s creativity spanning from early 1930s until nowadays, thus offering a complete perspective on the evolution of the Brand’s style, its most powerful icons and inimitable flair for daring color combinations.
With Rome acting as endless source of inspiration for over 130 years of Bvlgari’s saga, in the exhibition ambience the Brand’s Roman roots are highlighted with elegant quotations of majestic monuments, captivating landscapes and dreamy atmospheres of the Eternal City. Unfolding over 1,000 sqm, the vivid colors of Bvlgari jewels will be in dialogue with over 20 artworks by acclaimed Korean artists, carefully selected by SUUM Project: Kim Jongwon, Lee Sea-hyun, Yee Sookyung, Noh Sang-Kyoon, Oh Soon-kyeong, Choi Jeonghwa and Vakki. From paintings to sculptures, from immersive installations to video-performances, the notion of color according to these masters of Korean contemporary art will be presented as a multi-layered and multi-dimensional universe of their various, ingenious approaches. The artworks on display will include the amazing brass and bronze tortoise encrusted with cabochon cut gemstones and ancient coins Bvlgari realized in collaboration with Italian contemporary artist Francesco Vezzoli.
An exceptional parterre of Korean and international celebs enjoyed an exclusive preview of the exhibition, playfully interacting with all its colorful attractions. A member of BLACKPINK and global Bvlgari Brand ambassador LISA (@lalalalisa_m, 55.7M followers); actress Ko So-young (@kosoyoung_official); actor and the star of the ASTRO band Cha Eun-woo (@eunwo.o_c) enjoyed the exhibition striking contents and wore a selection of Bvlgari creations for a special shooting session reflecting the exhibition’s vibrant colors.
Celebs loved the constant and progressive discovery through diverse chromatic experiences: the spaces showcase jewels and artworks featuring one main color or a multicolor palette, enhanced by videos and interactive video mappings.
In a multi-sensorial approach, a dedicated, tailor made music has been developed to fittingly accompany the visitors in the rooms of this fascinating journey between jewels and art while a special Bvlgari scent diffused in the air will further stimulate emotions.
To complement and enrich the experience, the exhibition catalogue is for sale in the Museum gift shop while a dedicated app developed in Korean and English featuring 3 of celebs’ exclusive videos will be downloadable worldwide. A part of proceeds of ticket sales will be donated to Save the Children Korea to support in need.
BVLGARI COLORS will run at Hangaram Design Museum until September 15th, 2021.