August 2, 2021    |    

ArtyA “Is That So ?”

ArtyA Iconic Watch & Guitar made with the world greatest Guitarist.

ArtyA is proud to support Only Watch, the charity auction for the benefit of research on Duchenne muscular dystrophy, by offering a new masterpiece made with passion and love.

This unique version (1/1) of the ArtyA Guitar Watch is fully handcrafted in collaboration with John McLaughlin, the legendary guitarist and Luc Pettavino’s friend, without whom this project would not have been possible. After collaborating with various legends of the music world, ArtyA is proud to present a new colorful and exceptional project.


Blandenier, a Geneva-based workshop has agreed to join this charitable project by producing this unique dial inspired by the most mythical album of the guitarist. 110 hours of hand painting work later, these bright colors and hypnotic patterns constitute a dazzling miniature painting.

Christophe Blandenier & Yvan Arpa

John McLaughlin matched the ArtyA Masterpiece with his personal guitar, built by world-renowned luthier Paul Reed Smith, the Stradivari of guitar making. Certain guitars built by Paul are considered works of art and have been bought by collectors worldwide. The artwork on the watch face and the guitar was created by Marq Spusta, a San Francisco based artist whose art is collected worldwide and featured on numerous record albums and posters.

John McLaughlin and his Hand Painted Guitar
Specifications: Dial: Fully hand painted in the colors of the mythical album of John McLaughlin, a masterpiece crafted in the Geneva workshops of Blandenier. It required no less than 110 hours of an incredible artistic work made by hand. It is also the first ArtyA Guitar dial to accommodate 6 Gold strings and f holes. A true example of a goldsmith mastery. | Movement: ArtyA Woodstock Swiss high-end automatic movement. Sliding hour, minutes, seconds, date and chronograph. Power reserve: 50 h | Case: Steel 316L DLC blackened and 18k Gold. The case, a revolutionary iconic patented shape is exhibited in museums across the world as an emblematic timeless design. The 4 active pushers inspired by guitar « tuning pegs » have the following functions: start/stop (chronograph), reset (chronograph), hours change, date change. Signature of John McLaughlin engraved on the case back. Triple anti-reflective treatment of the sapphire crystal. | Size : l 37 mm x L 49 mm x H 15 mm


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