In typical Lamborghini fashion (and yes, massive acceleration), the storied Italian marque is moving bigger, faster and somewhat louder than pretty much everyone else. Here are the key points:
1. Their absolute priority is and will remain top product performance.
Stephan Winkelmann, President and CEO of Automobili Lamborghini says they will do this with a “continuous focus on identifying technologies and solutions that guarantee top performance and driving dynamics…” This means that they will get supercar performance no matter what they have to invent to do it.
2. They will be celebrating the combustion engine for this year and the next.
Years 2021 and 2022 will see them presenting models that pay tribute to both their past and their hugely-successful present. For collectors, this means get what you can while you can.
3. In 2023, The first Lamborghini Hybrid series production car is set to be launched.
4. In 2024, the entire Lamborghini range will be electrified.
The company’s engineer and technicians remain focused on developing technologies to deliver authentic Lamborghini performance and driving experience during this transition. Lamborghini also has an internal target to reduce product CO2 emissions by 50% by the beginning of 2025.
5. This won’t be cheap.
About 1.5 Billion Euro is being allocated for this huge change, an unprecedented investment and the largest in the company’s history.
6. The first fully electric Lamborghini?
They are saying to look to the second half of the decade for that one.
7. Their roadmap for electrification has, with appropriately Italian flair, a cool name. “Direzione Cor Tauri.” Cor Tauri is the brightest star in the constellation Taurus.
Lamborghini’s program towards 2030 starts from a holistic vision of the company’s sustainability strategy. A journey towards a new Lamborghini while remaining faithful to itself and its roots.