Samsonite formally launched its latest store concept at Greenbelt 5, Makati on September 28, unveiling the House of Samsonite.

In line with our global mission of creating the world’s leading travel lifestyle bags & luggage company , Samsonite in the Philippines improves the shopping experience of our customers as we transform our main flagship store here in the Philippines and provide greater ease in shopping for either travel, business or daily lifestyle,” Samsonite Philippines Country Head, Ciely Buenviaje said.

The launch was attended by representatives from select media outlets, executives from Samsonite Philippines and Stores Specialists Inc. (SSI), the joint venture partner of Samsonite in the Philippines. Gracing the occasion is the President of SSI, Mr. Anthony Huang . Hosted by Mr. James Deakin, the event was serenaded by Cara Manglapus, a souflul jazz performer known for her alluring and sensual music.

The newly opened House of Samsonite in Greenbelt 5 carries a wide selection of travel and non-travel lines of Samsonite Original, Samsonite Black Label, and Samsonite Red, the urban casual bags brand of Samsonite. For more details, visit www.samsonite.com.ph.